As temperatures soar, slip into silhouettes that emulate the desert’s cinematic sunset and begin to build your own warm weather capsule courtesy of Bouguessa.
Designed to take you from dawn until dusk, Bouguessa’s SS20 collection comprises fluid-fit crepe coats, day-to-night shirt dresses and impeccably-tailored lightweight suits in a spectrum of vivid sunset shades — shifting from cool sky blue to warm ochre and standout fuchsia.
Bouguessa SS20
“The starting point was the gradient of joyful colours that you would see at sunset, going from pink to different tones of golden yellows and deep orange, finishing with neutrals like beige and cream,” said French-Algerian designer and founder of the brand, Faiza Bouguessa.
“From sunrise to sunset, the collection is a part of the Bouguessa woman’s lifestyle, adding to her confidence and making her feel chic and comfortable, no matter where her day takes her.”
Bouguessa’s creative director Faiza wears a two-tone cady blazer with matching pants
Whether it’s a two-tone cinnamon and rosewood belted blazer with co-ordinating pants; a water blue coat that can be layered or worn as a dress, or a loose-fit striped poplin shirt, easily styled with chunky flatform sandals, Bouguessa’s SS20 staples are made to endure the Middle East’s high temperatures and humidity — but they also have newfound global appeal.
The Dubai-based label now has a debut capsule featured on e-commerce platform Net-a-Porter, reaching out to an ever-growing global audience of women seeking modest, minimalist designs that translate effortlessly from work to weekend. Perfect for compiling a summertime wardrobe that’s both elegant and comfortable, each garment can be effortlessly dressed-up or pared-back — whether you’re on-the-go or winding down watching the sun set.
Bouguessa SS20
Bouguessa’s SS20 collection is available in the UAE via Symphony, Galeries Lafayette, Le BHV Marais and at Bouguessa.com.
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