Button Up: Chanel Unveils A New Collection Of Secret Timepieces



July 2020

First introduced in 2012, Chanel’s Mademoiselle Privé watch collection pays homage to Gabrielle Chanel’s signature styles and symbols; from camellias to comets. For 2020, the house’s watchmaking studio has revealed seven new watches dedicated to an essential component of Gabrielle Chanel’s stylistic world: the button. 

Inspired by sailor’s uniforms, Gabrielle Chanel developed a love for the humble fastener — which has become a key signature of Chanel. Punctuating suits and accessories, the button grew into a beloved embellishment for the maison and is still used to decorate designs today. 

Mademoiselle Privé Bouton

Mademoiselle Privé Bouton

Entitled Mademoiselle Privé Bouton, the new wristwear collection features gold-trimmed, black woven tweed cuffs which are fastened by a hallmark button. The buttons — either a pearl, a carved gold lion, a camellia or Mademoiselle’s portrait — each represent a motif close to the heart of the house and Gabrielle Chanel herself, from her favourite bloom to her star sign. 

Beneath each elevated button, lies a hidden timepiece — a small diamond-set secret waiting to be discovered. The collection also unveils two high jewellery iterations of the watch; one in black lacquer with a diamond-trim and an exquisite, one-of-a-kind honeycomb structure covered in sparkling stones. 

Mademoiselle Privé Bouton

Mademoiselle Privé Bouton

Rich in symbolism, the Mademoiselle Privé Bouton collection combines classic design with exceptional craftsmanship to create a stunning secret watch series devoted to Coco. Chanel.com

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