#StyleOfTheWeek: Bella Hadid Unleashes Burberry’s Pocket Bag



August 2020

To introduce Burberry’s new chic carrier, The Pocket Bag, Bella Hadid takes a walk on the wild side and embraces her inner feline in a campaign shot by Inez and Vinoodh

Power, panthers and plenty of pockets — Burberry’s first-ever handbag campaign ticks all the (crate-shaped) boxes. Inspired by Thomas Burberry’s Animal Kingdom, the campaign calls upon Bella Hadid to showcase the house’s latest design, The Pocket Bag, which is styled alongside wild feline figures and a fierce Hadid dressed in an all-leather catsuit. 

The bag itself is a structured tote that draws back to heritage designs from the Burberry archive. The house’s equestrian influences are translated into top-stitched leather detailing and pockets stamped with the signature graphic logo or Horseferry print. Playing on the exaggerated proportions, the oversized pocket is placed at the front of the carrier which arrives in soft tan-hued leather or two-tone canvas. 

With a silhouette for every eventuality — from the OTT carry-all to the easy-to-wear mini — Burberry’s Pocket Bag offers practical luxury that is designed to take you from 9-to-5. Worn by Bella Hadid, the style showcases its versatility with a detachable shoulder strap to drape across a neutral-hued look or a top handle to elegantly carry into the office, a power meeting or even a laid-bak weekend trip to the mall. 

Primed for every kind of occasion, The Pocket Bag is also available in framed blush-pink leather, which will be the star of a digital and in-store pop-up experience starting September 1. In the meantime, find the covetable carrier at ae.burberry.com and take inspiration from Bella Hadid’s ever-so-stylish, wild side. 

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