Back To Business

Tuesday

02

June 2020


HyperFocal: 0

Photography duo Mert Alas and Marcus Piggott capture an amalgamation of fashion and technology in an SS20 watch campaign that champions a back to business attitude

 

After months of loungewear and home office set-ups, you might be daunted by the thought of boardroom dressing — but a playful take on workwear and a series of Italian made timepieces might persuade you to step out of the leggings. Versace’s new SS20 watch campaign is here to do just that with a tech-driven landscape serving as an achingly cool backdrop for the house’s latest wristwear. 

Versace SS20 watch campaign

Versace’s SS20 watch campaign photographed by Mert and Marcus

Centered around the power of the internet, the campaign channels Versace’s SS20 runway — think internet-breaking Jennifer Lopez dress part two — and features looks from the collection surrounded by futuristic holographic webpages. As models type Versace into the search bar, adorned in multi-colored dials set in sleek gold and silver tone cases, they become surrounded by the image of what they portrayed online — allowing screens to mirror the technology-driven time we live in. 

Versace SS20 watch campaign

Versace’s SS20 watch campaign photographed by Mert and Marcus

A contemporary concept we can all relate to — after a lockdown period that consisted of connecting to the world through our screens — the campaign also brings us to the present day with ensembles set to shake up the office. Going back to work? Wear a simple black blouse with a colourful scarf and a bejewelled floral brooch, make a statement with power shoulders and accessorise with chunky gold jewellery, including an emblematic ‘V’ watch. 

Versace SS20 watch campaign

Versace’s SS20 watch campaign photographed by Mert and Marcus

Not ready to leave the tie-dye trend at home? Layer the look under smarter silhouettes and pair it with a masculine two tone timepiece that dominates the wrist and draws attention away from your creative choice of top — confidently take it into the office, or save it for dress-down Thursday. Versace.com

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