The Story: Alexander McQueen Pre SS20



December 2019

The Story handbag, ALEXANDER MCQUEEN

Introducing Alexander McQueen’s latest IT bag…

As the decade comes to a close, it’s time to look ahead to future trends starting with the most covetable pieces from pre spring/summer collections. 

Already on our wish list is a fresh set of handbag families from Alexander McQueen’s Pre-SS20 line, including the label’s newest leather bag recruit: The Story. 

The Story handbag, ALEXANDER MCQUEEN

The luxury handbag takes inspiration from the sharing of narratives, with stories placed at the heart of the house of Alexander McQueen. 

A strong, feminine shape, the bag features a signature, jewellery-inspired handle with bold, contrasting colour lining. In true McQueen-style the accessory can easily be worn across the body, hand-hand via an adjustable top handle, or carried as a chic clutch. 

The Story handbag, ALEXANDER MCQUEEN

The day-to-night design comes in a colour spectrum of radiant hues which reference the spring/summer ready-to-wear collection; from a pink and red palette inspired by the endangered and extinct flower species to on-trend khaki, crisp white, and classic black to wear day after day.

Already a hit among the A-list crowd — Charlize Theron, Kaia Gerber, Naomi Campbell and Selina Gomez were spotted with The Story bag — the design also comes in Tall Story form, delivering a tote for times when you need some extra baggage. 

The Story handbag, ALEXANDER MCQUEEN

Acquire as a gift or keep for yourself, The Story is priced at Dhs7180; available at the Alexander McQueen Boutique, The Dubai Mall and online at


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