After the unjust deaths of George Floyd, Breonna Taylor, and Ahmaud Arbery, the world has seen a wave of protests — on streets and social media — in support of the Black Lives Matter movement. While protests are one way to support the movement, there are many others that you can also participate in; from educating yourself through books and films, to supporting black-owned businesses and brands, signing petitions and making donations to anti-racism organisations and charities.
A number of fashion and beauty brands are also using their platforms to spread awareness of and support the movement; donating proceeds to organisations that directly effect positive change. While some brands are being criticised for their silence or slow response — especially when so many were quick to help fight the Covid-19 outbreak with donations and production of hospital supplies such as masks and hand sanitiser — other labels are stepping up and going beyond a black square on Instagram.
In a time where we should be shopping more thoughtfully, it’s worth considering the designers, luxury labels and beauty brands that are donating their proceeds towards essential Black Lives Matter organisations and using their influence to encourage change.
On Blackout Tuesday, Rihanna suspended sales on all three of her Fenty brands to honour the movement and each brand is now donating to Black Lives Matter Greater NY, The Bail Project, Reclaim the Block, Color of Change, Movement for Black Lives and the Clara Lionel Foundation. Rihanna is also using all of her platforms and brands to share resources and spread awareness. Fenty.com
Fear of God, Off-White & More
Fear of God is standing in solidarity with eight other streetwear labels, who have come together to collaborate on a T-shirt dedicated to George Floyd and his daughter Gianna. All proceeds from the charitable T-shirts will be donated directly to the Gianna Floyd Fund. Via @fearofgod
The founder of skincare brand, Sunday Riley, attended the same Houston high school as George Floyd. “We weren’t the same age, we weren’t in the same year. But we walked the same hallways, maybe sat in the same classrooms, albeit at different moments in time,” Riley announced on Instagram. “We had entirely different lives, different opportunities, and faced different challenges.” The brand is therefore supporting its local black community and also donating $50,000 to the NAACP Legal Defense and Education Fund. Sundayriley.com
Kering and all its brands (including Gucci, YSL, McQueen, Bottega Veneta and Balenciaga) will contribute to organisations focused on combating systemic racism and ending police violence towards the black community in the US. French fashion house, Balenciaga, is setting up an annual donation to America’s National Association for the Advancement of Colored People and has also vowed to set up a fund in France to support anti-racist efforts in the house’s home country. Kering.com
Cool-girl fashion brand, Ganni, is supporting the fight to end racial injustice by donating $100,000 across three organisations: NAACP, Black Lives Matter and ACLU. Last week, the label also encouraged customers to consider donating to anti-racism organisations instead of making a Ganni purchase and pledged to commission work from the black creative community to share on Ganni platforms. Ganni.com
“We are committed to listening, learning and working towards systemic change.” This was the statement Hourglass announced on Instagram, with the brand also pleading to donate $100,000 across these organisations: NAACP, Black Lives Matter, Marsha P. Johnson Institute, Loveland Foundation, and Thurgood Marshall College Fund. Hourglasscosmetics.com
It-bag label, Staud, shared this sentiment on Instagram “As founders of a small business, what is our brand’s role in all of this? Our first step is to take action beyond a post on social media. We are donating $10,000 to Color of Change. And 10% of all sales in June will go to the organisation.” Staud.clothing
Anastasia Beverly Hills
Beauty brand Anastasia Beverly Hills is pledging $1 million dollars towards the fight against systemic racism, oppression and injustice. The brand is also taking time to discuss new initiatives that will financially support black owned businesses and artists in the beauty industry. Anastasiabeverlyhills.com
For the month of June, Peter Do — the under the radar brand you often spot on NAP — is donating its e-commerce sales across different Black Lives Matter organisations; including Color of Change, BYP100 and Black Visions Collective. Peterdo.net
Clean Beauty brand Ilia will be donating $50,000 across Black Lives Matter and the NAACP Legal Defense and Educational Fund. The brand has also spoken up about wanting to diversify it’s workforce and create a more inclusive shade range. Iliabeauty.com