All Change at NYFW

3 min read

With three new venues on the show schedule this season backed by investors WME, New York Fashion Week has changed for the better.

By Christopher Prince

Since it was announced that autumn/winter 2015 would be the last season at the iconic Lincoln Center, WMG/IMG have created a new fashion map for NYFW attendees located across three new venues: Skylight at Moynihan Station, MADE at Milk Studios and Skylight at Clarkson Square, along with a HQ at 451 W. 14th St. 

According to IMG Fashion’s senior vice president and managing director Catherine Bennett, the goal this season is to make NYFW an “all-encompassing cultural event.” With that in mind, the city’s largest trade event has made a concerted effort to explore all aspects of fashion, combining modern art with technology (via live streaming) and utilising Middle Eastern-based consultancy company WMG, to address the needs of designers, editors, buyers and sponsors.

Live Access

WMG/IMG is introducing new ways for consumers to gain access to NYFW. Live streams will be set up on 14th Street with ‘visiting hours’ for enthusiasts to join the fashion pack. The company has also released a dedicated NYFW app, available for free download in both the App Store and Google Play, that will showcase live streams, runway coverage and behind-the-scenes footage.

For those who aren’t based in the city, you can watch direct live streams hosted by IMG for each day of NYFW.

In the Pipeline

There’s been rumours circling that rapper-turned-designer Kanye West will be unveiling another collection in collaboration with Adidas this season. In February, West unveiled his first range with the sports brand during NYFW autumn/winter 2015. However, the collection garnered fairly poor reviews despite a star-studded front row and a model cameo by sister-in-law Kylie Jenner.

Art in Motion

The NYFW: The Shows HQ will be treated to a unique 500-square-foot art installation ‘Walk, Don’t Run’ by designer Blaine Halvorson of MadeWorn. Represented by WME, Halvorsen’s artwork focuses on creating words within rooms. The theme for this season is ‘the luxury market going back to that bespoke personal touch,’ whereby Halvorson himself will be in action, crafting his made-to-measure shoes that will be available for purchase by visitors.