The account explores the relationship between art and beauty
Earlier this week, Gucci launched its new beauty Instagram account, @guccibeauty, which aims to present creative director Alessandro Michele's vision of beauty. But instead of the glamorous model and product shots we are used to, the account showcases an amalgamation of beauty, art, history, culture, gender and geography in an easily digestible, scroll-friendly way.
For The Art of Beauty, as the first series of posts is known, Gucci tapped a group of art writers and critics to give detailed background on the pieces pulled from galleries, private collections, and museums like the Los Angeles County Museum of Art in Los Angeles and the Uffizi Gallery in Florence. The captions aim to provide further information on specific beauty related aspects of each painting, such as red lips and curled hair, as well as explaining different beauty practices from around the world, the way in which beauty ideals have been preserved and evolved, and the way beauty is interpreted by different eras and cultures.
According to a press release, the Instagram account will also be where Gucci details new beauty launches (which hopefully means there’s a new Gucci makeup collection in the works), fragrances, looks from the fashion shows, and special collaborations with artists and talents. You can check out five of our favourite posts from Gucci Beauty below, including a painting by Jean-Léon Gérôme who was fascinated with the Middle East and wrapped his model in a translucent veil in a nod to her perceived exotic origins.
[embed]https://www.instagram.com/p/Bnwiv6fnO08/?taken-by=guccibeauty[/embed]
[embed]https://www.instagram.com/p/BntuJL1nkIx/?taken-by=guccibeauty[/embed]
[embed]https://www.instagram.com/p/BnrSjX1HwIl/?taken-by=guccibeauty[/embed]
[embed]https://www.instagram.com/p/BnrSk0XDH1Q/?taken-by=guccibeauty[/embed]
[embed]https://www.instagram.com/p/Bn04thDgNfU/?taken-by=guccibeauty[/embed]
