After the unjust deaths of George Floyd, Breonna Taylor, and Ahmaud Arbery, the world has seen a wave of protests — on streets and social media — in support of the Black Lives Matter movement. While protests are one way to support the movement, there are many others that you can also participate in; from educating yourself through books and films, to supporting black-owned businesses and brands, signing petitions and making donations to anti-racism organisations and charities.
A number of fashion and beauty brands are also using their platforms to spread awareness of and support the movement; donating proceeds to organisations that directly effect positive change. While some brands are being criticised for their silence or slow response — especially when so many were quick to help fight the Covid-19 outbreak with donations and production of hospital supplies such as masks and hand sanitiser — other labels are stepping up and going beyond a black square on Instagram.
In a time where we should be shopping more thoughtfully, it’s worth considering the designers, luxury labels and beauty brands that are donating their proceeds towards essential Black Lives Matter organisations and using their influence to encourage change.
It-bag label, Staud, shared this sentiment on Instagram “As founders of a small business, what is our brand’s role in all of this? Our first step is to take action beyond a post on social media. We are donating $10,000 to Color of Change. And 10% of all sales in June will go to the organisation.” Staud.clothing
Beauty brand Anastasia Beverly Hills is pledging $1 million dollars towards the fight against systemic racism, oppression and injustice. The brand is also taking time to discuss new initiatives that will financially support black owned businesses and artists in the beauty industry. Anastasiabeverlyhills.com
For the month of June, Peter Do — the under the radar brand you often spot on NAP — is donating its e-commerce sales across different Black Lives Matter organisations; including Color of Change, BYP100 and Black Visions Collective. Peterdo.net
