To commemorate its 45th anniversary, Tanagra has unveiled an elevated rebrand that marries modernity with sophistication and heritage. The rebrand campaign, If Tanagra, is a two-phase campaign that celebrates both community and its curation of brands. The first phase re-introduces Tanagra to customers by inviting clients and friends - including home stylist Yasmin Alkhawashki, model Caroline Labouchere and Arcadia by Amna founder Amna Al Habtoor - to share their memories and meaningful connections to the brand.
The second phase showcases Tanagra's universes - decoration, celebration and recreation - and offers insight into how the personalities choose to style their homes using the brand's exclusive collection of tableware, décor, home fragrances and more.
The campaign demonstrates how Tanagra continues to honour Middle Eastern hospitality with its carefully curated selection that encourages gathering with loved ones, whether through intimate gatherings or elaborate soirées.
Tanagra has been the region's go-to destination for luxury homeware since its inception, as it hosts some of the world's most exclusive brands, from Cristofle tableware and Baccarat crystal to Lladró sculptures and Assouline coffee-table books. Discover the collections
