If your summer plans involved a journey through Italy, with culture, art and fashion on the agenda, then Salvatore Ferragamo’s virtual world might be the next best thing. With temperatures soaring outside, take some time to log-on this weekend (with a scoop of gelato in hand) and digitally browse through Ferragamo’s Via Condotti boutique in Rome, followed by a visit to the house’s Ferragamo Museum in Florence.
Offering a 360° high-resolution tour of the Sustainable Thinking exhibition, the online Ferragamo Museum experience (available in both Italian and English) is accessible from devices all over the world. On display until January 16, the tour takes virtual visitors through the gallery space filled with works by artists and creatives that have used sustainable materials at the heart of their work.
The exhibit conveys the close link between the Italian brand and art, and is must-see for both fashion aficionados and admirers of creative works; with abstract installations, garments made from upcycled materials and floor-ceiling paintings hanging in the historic space sat in the Palazzo Spini Feroni in Florence. The virtual project also includes a series of webinars and talks by curators, designers and artists.
After this cultural excursion, you can hop across to Ferragamo’s recently renovated Via Condotti boutique in Rome at the click of button and immerse yourself in the newly launched collections; moving from room to room; from ready-to-wear to accessories. The virtual store will also be rolled at other prestigious flagship boutiques around the world.
