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Range Rover Unveils A Bespoke Service For Couture-Level Customisation

Nov 11, 2024 | 4 min read

An artful masterpiece on wheels, Range Rover’s SV Bespoke service transforms every journey into an unforgettable occasion

Range Rover has raised the bar in luxury car personalisation with the introduction of its SV Bespoke service. Available for their flagship Autobiography and SV models, the new service is about crafting a vehicle that feels as personal as a tailored suit or a custom piece of art.

Imagine a car that reflects you—inside and out. With SV Bespoke, Range Rover lets you indulge in over 391 interior colourways and 230 paint options for the exterior. Prefer a shade of blue that matches the ocean at dusk, or maybe a deep crimson from your favourite lipstick? Range Rover’s Match to Sample service can replicate almost any hue you desire, making each vehicle as personal as a bespoke garment.

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And it’s not just about colour. SV Bespoke clients can add intricate personal touches that elevate Range Rover’s luxe finishes to true heirloom quality. Think embroidery that feels like hand-stitching on a couture gown or exclusive bonnet and tailgate badges that can be coated in 24-carat gold—opulence that’s made to last. This is craftsmanship at a level that goes beyond convention.

The enhanced powertrain options are as thoughtful as the vehicle design itself. Range Rover’s new plug-in electric hybrids bring a quiet strength with 550PS and 460PS engines and a pure-electric range of up to 121 kilometers (75 miles)—enough to glide silently through city streets and make an elegant exit. With CO₂ emissions as low as 16g/km, these hybrids show that powerful doesn’t have to mean loud.

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For those who relish the thrill of raw power, Range Rover’s new V8 mild hybrid engine brings 615PS in an exceptionally smooth, refined drive. And with mild hybrid technology recycling energy from braking, this engine proves that power and efficiency can, indeed, make a stunning duo.

Step inside, and you’re in a sanctuary of soft leathers, advanced technology, and calming hues. The latest Pivi Pro infotainment system—a 13.1-inch floating glass touchscreen—creates an experience that’s as intuitive as it is beautiful. Accessing your favourite playlists, adjusting climate, or navigating winding roads is seamless. Integrated Amazon Alexa voice control and Software Over The Air updates ensure your Range Rover stays as intelligent as it is stylish, growing more capable with each update.

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Range Rover has also taken its ride technology to the next level. Country Road Assist and Adaptive Off-Road Cruise Control intuitively adjust speed based on the road’s twists and turns, making it easier to navigate mountainous trails or winding coastlines. And for those moments when every curve deserves a little less lean, Dynamic Response Pro keeps the drive smooth and poised, allowing you to focus on the journey.

With SV Bespoke, Range Rover isn’t just giving clients a car; they’re offering a canvas. Each client can engage in a seven-step commissioning process, guided by the Range Rover design team, to create a truly unique vision. The result? An SUV that feels like an extension of yourself, a piece of art on wheels that turns every journey into an occasion.

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For those seeking a bit more guidance, Range Rover has curated design combinations that draw from classic and contemporary themes, offering everything from subtle sophistication to bold statements. Geraldine Ingham, Managing Director of Range Rover, sums it up: “Range Rover is synonymous with exclusivity and luxury. Now, with the new SV Bespoke commissioning service, we invite our most discerning clients to become the creator of their truly unique vehicle—choosing the finishes they desire and being guided by our Design team.”

Featured image: Photographer: Žiga Mihelčič | Stylist: Lindsay Judge | Model: Juliana Stürmer at MMG Models | Makeup artist: Kalina Kocemba at MMG Artists | Hair stylist: Lina Dahlbäck at MMG Artists | Shot on location and with special thanks to Dubai Creek Resort, Park Hyatt Dubai