Introducing The New Burberry Logo and Monogram

Five months into his role as chief creative officer, Riccardo Tisci has introduced a new look for the fashion house

For the first time in nearly two decades, Burberry has a new identity courtesy of Riccardo Tisci, who took to Instagram to unveil the new Burberry logo and monogram.

The new logo features a sleek and streamlined bold sans-serif text in all caps, while the new monogram features an interlocking “TB” pattern that pays homage to the brand’s founder, Thomas Burberry, and combines a striking orange hue with white and Burberry’s ubiquitous honey beige.

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Tisci worked on the innovative new designs with Peter Saville, a renowned British art director and graphic designer who also redesigned Calvin Klein's new logo under Raf Simons. He’s also been designing a series of t-shirts for Paco Rabanne, having previously created album covers for bands like New Order and Joy Divison.

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The redesign comes ahead of Tisci's first runway show for Burberry in September during London Fashion Week after 12 years at the helm of Givenchy.