Time to rediscover your Miu Miu looks — old or new — and take part in the Italian house's new #MiuMe campaign
Always wanted to look inside a celebrity’s wardrobe? Miu Miu is now encouraging notable figures in sport, art, dance and fashion — alongside Miu Miu fans — to rummage through their clothes and film themselves dressed in their beloved Miu Miu looks; from vintage finds to hot-off-the-runway ensembles.
Named the #MiuMe project, the campaign is designed to capture participants in a candid fashion, styling themselves in any manner they wish in their own at-home environment. The do-it-yourself attitude is set to inspire creativity, self-expression and a playful conversation for the world to see.
Miu Miu will then collate the self-portrait style films from around the globe and start to curate the first stage of the project. For a change to be featured, simply film yourself in your favourite Miu Miu attire — you don’t have to be a professional photographer with mobile edits and raw footage encouraged — and upload your film on Instagram using the hashtag #MiuMe and tagging @MiuMiu.
Here, editor Harriet Verney begins the #MiuMe movement and showcases her lockdown look…now it’s time to try yours!
