Missoni, the Italian fashion House synonymous with bold zigzags, Mediterranean glamour and impeccable craftsmanship, has brought its signature style to the sands of Dubai. Teaming up with the award-winning Drift Beach Club, Missoni’s first-ever Resort Club in the UAE feels like a match made in luxury heaven. Known for its iconic resort wear, Missoni epitomises the kind of effortless chic that fits perfectly within Drift’s sun-drenched elegance. Together, they’ve created a space where the lines between fashion, design and leisure blur into one exquisite experience.
“It’s a collaboration that represents an iconic blend of luxury, artistry and timeless design—qualities that resonate with DRIFT's ethos of elegance and sophistication,” says Scott Messiah, General Manager of Drift Dubai, to MOJEH. “This partnership aligns perfectly with our goal of offering guests unique, elevated experiences that go beyond the ordinary."
Since its founding in 1953, Missoni has been a trailblazer in the world of Italian fashion. The brainchild of Ottavio and Rosita Missoni, the brand is famed for its exuberant patterns, artisanal knitwear and innovative design techniques. Over the years, Missoni has expanded its repertoire, encompassing not only fashion but also beachwear, home furnishings and global real estate projects. It has become a symbol of Mediterranean sophistication, a lifestyle as much as it is a brand.
Drift Beach Dubai, meanwhile, has cultivated a reputation as one of the city’s most exclusive destinations since its opening in 2017. Situated within the luxurious One&Only Royal Mirage, it boasts an adult-only beach club, a chic French restaurant, and breathtaking views of the Dubai Marina and Palm Jumeirah. Drift blends tranquility with the contagious energy of the French Riviera, offering everything from serene lounging to lively socialising—all set to an eclectic soundtrack that embodies effortless cool.
The collaboration has transformed Drift into an oasis of Missoni’s iconic aesthetic. Zigzags and bold stripes now grace everything from poolside cabanas to daybeds and parasols, weaving the brand’s signature patterns into the very fabric of the beach club. The colour palette—soft blues and oceanic turquoise punctuated with emerald green accents—complements the Arabian Gulf’s natural beauty, creating a visual harmony that feels both energising and serene.
“Missoni’s Mediterranean flair seamlessly complements Drift’s modern elegance, creating a synergy that feels both natural and exciting,” Messiah explains. It’s not just an enhancement—it’s an evolution of what Drift represents.
A day at Drift Beach Dubai isn’t complete without exploring its culinary delights. Under the direction of Executive Chef Sylvain Noël, Drift’s innovative French-inspired menu captures the essence of the Mediterranean lifestyle. From buttery les crevettes to tantalising yellowtail carpaccio, each dish is a work of art. For pasta aficionados, the spaghetti pil pil offers the perfect bite—perfectly al dente with a subtle kick, paired beautifully with a crafted cocktail.
What truly elevates the experience at Drift is the palpable passion of the people behind it. The collaboration with Missoni wasn’t just a branding exercise—it was a labour of love. “Bringing this takeover to life was an inspiring and collaborative effort,” Messiah shares. “The teams from Missoni, Al Tayer and DRIFT worked perfectly together, combining their expertise to design and craft an extraordinary experience.”
For those who adore fashion, food and the perfect coastal retreat, the Missoni Resort Club is a dream come true. Every corner is a feast for the eyes—and the Instagram feed. Whether you’re lounging on a Missoni-patterned daybed, sipping a bespoke cocktail or capturing the intricate interplay of colours and patterns, it’s impossible not to feel inspired.
“This collaboration sets a precedent for the calibre of partnerships we aspire to foster at DRIFT,” Messiah notes. “It’s about aligning with globally recognised brands that share our values of quality, creativity, and exclusivity."
This partnership is a milestone, not just for the brands but for Dubai’s luxury lifestyle scene, as Messiah aptly sums up: “This collaboration is not just about luxury—it’s about offering something rare. A place where you can escape, indulge, and experience true glamour in one of the world’s most exclusive destinations.” Book now
