The campaign features the same flower-covered Kaws sculptures from the runway
After presenting his debut collection for Dior Homme back in June, Kim Jones has now revealed his first campaign for the French house.
Photographed by Steven Meisel, the images are shot in front of a dusty pink background and feature the giant sculptures created by artist Kaws, which were made out of more than 70,000 flowers. In one of the images, Prince Nikolai of Denmark appears in the same blue and white striped suit he opened the runway show in.
The collection, which is due for release in December, features louche suiting, soft pastels and collaborative Kaws motifs, such as the recurring pink hue, the "Dior" lettering done in Kaws’ signature script, and the iconic Dior Homme bee logo reimagined as a cartoon character with "XX" eyes.
The campaign was art directed by Ronnie Cooke Newhouse, with styling by Melanie Ward, makeup by Pat McGrath and hair by Guido Palau. Digital images were shot by Annie Powers, and the accompanying campaign video was filmed by Jackie Nickerson.
