From FaceTime photoshoots to digital runways and online pop-ups, lockdown forced the fashion industry to get creative while at home. Inspired by quarantine’s do-it-yourself attitude, Burberry has become the latest luxury label to adapt to the times and produce a digital campaign starring Kendall Jenner.
Wearing a bodysuit adorned in a graphic monogram print (an ode to founder Thomas Burberry), Kendall Jenner created a series of self-portraits at her Los Angeles home with digital direction from photographer Nick Knight, art director Peter Saville and stylist Katy England. The photographs, which Kendall captured on her computer, highlight the new TB Summer Monogram collection; a line of sports-inspired silhouettes painted in interlocking T and B letters.
The campaign — Kendall’s second for the British fashion brand — also has an accompanying CGI video, which uses Kendall’s self-timed stills to create a virtual version of the supermodel set against a backdrop of empty pools and TB-style building blocks. Fusing technology with fashion, the campaign reinvents the traditional photoshoot model in an imaginative and socially distant way.
Available online and in select Burberry boutiques, the TB Summer Monogram collection features printed shirts, bikinis, hoodies and reimagined iterations of accessories including the Lola Bag and mini tote, in new bold colourwway. Burberry.com
