MOJEH places the spotlight on the woman behind luxury online fashion magazine Azyaamode.com
After gaining a vast experience in the luxury field, Josette Awwad Safieddine become the managing partner of Azyaamode.com — a premium online magazine dedicated to Arab women. Here we look back on Awwad’s illustrious career and delve into her role as a woman redefining the region’s corporate world.
Born in Lebanon, Josette Awwad Safieddine started her career as a model before moving into the world of marketing. Backed by a degree in advertising and marketing, Awwad joined L’Oreal luxury brands in the Gulf to establish and manage the company’s in-house PR department, before landing a role as the communications director for Dior Couture & Parfum Christian Dior in the Middle East and Turkey.
For 10 years, Awwad played a major role in the expansion of the Dior Couture & Parfum Christian Dior brand, at their first official headquarters in the region. Planning, designing and executing fashion shows, shoots and events, helped Awwad to transition into her next fashion-focused role at Azyaamode.
Deciding to join her husband’s company, Awwad become the co-founder and managing partner of Azyaamode.com; the one-stop destination for high fashion, beauty, jewellery and lifestyle in the Middle East since 2013. Awwad helped to establish the bilingual platform, which is designed meet the demands and aspirations of Middle Eastern women through a virtual journey of exclusive experiences.
From breaking news in fashion and beauty to covetable accessory trends, opulent timepieces and rare gems, and the latest in regional lifestyle, Azyaamode offers a world of luxury via engaging edits, sharp stories and original curated content. Featuring photoshoots, videos and editorials in collaboration with brands such as Chanel, Celine and Cartier, the digital magazine is a must-visit for those who enjoy the finer things in life.
