Celebrating the energy of youth, the new Gucci Bloom Acqua di Fiori is the focus of the house’s new social media campaign. Based around the idea of friendship and femininity, Gucci has tapped 15 female illustrators to create artworks celebrating the energy of youth to be featured on the brand's Instagram. The artists, chosen from all around the world, ideated illustrations together with texts and poetry based around these ideas. Among those commissioned is Lebanese illustrator Nour Flayhan, who explores themes of mysticism and the relationship between humans and nature.
