The beauty brand brings Big Ben to the Middle East…
To launch Charlotte Tilbury’s new Pillow Talk collection, the beauty brand has created a pop-up in the shape of London’s iconic Big Ben landmark. Located at the Mall of the Emirates, the pink clock-tower structure showcases a fairground of beauty-themed games, Pillow Talk prizes and plenty of Instagram opportunities.
Created in partnership with Dubai Shopping Festival, to celebrate the event’s 25th anniversary, the pop-up is officially called the Pillow Talk Beauty Wonderland and will run for ten days, from January 23 to February 1.
Inside the Big Ben beauty wonderland, you can expect to find a Pillow Talk Lift, a photo booth where guests can experiment with dreamy new shades; a Pillow Talk Bus, for visitors to travel to the Mall of Emirates boutique in style; a supersized Connect Four game and the Hot Lips Buzzer, where you can win luxury samples and mini lipsticks.
