The Roman House’s design director since 2005, Fabrizio Buonamassa, shares his expertise on reinventing the Middle East’s favourite timepiece.
What do you consider when designing a woman’s watch?
![](https://dw4kuum04wqjb.cloudfront.net/mojeh-bucket-prod/103262_Endorsed_02_affd29ffeb.jpg)
What challenges did you face with the new Serpenti?
Do you expect it to appeal to a new generation?
![](https://dw4kuum04wqjb.cloudfront.net/mojeh-bucket-prod/103262_Endorse_01_18466860f3.jpg)
Which timepieces do well in the Middle East?
What does luxury mean to you?
Discover Bulgari timepieces at the Bulgari boutique at The Dubai Mall; Bulgari.com