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Bvlgari on the New Serpenti Seduttori

Feb 05, 2020 | 3 min read

The House’s design director, Fabrizio Buonamassa, shares his expertise on the new timepiece

The Roman House’s design director since 2005, Fabrizio Buonamassa, shares his expertise on reinventing the Middle East’s favourite timepiece.

What do you consider when designing a woman’s watch?

What challenges did you face with the new Serpenti?

Do you expect it to appeal to a new generation?

Which timepieces do well in the Middle East?

What does luxury mean to you?
 

Discover Bulgari timepieces at the Bulgari boutique at The Dubai Mall; Bulgari.com