Mark The 17th In Your Calendar Because Burberry Has Announced Monthly Product Drops

The brand is releasing limited edition products that will be available for just 24 hours via its social media platforms

Earlier this week, British heritage label Burberry announced it would be starting a series of surprise monthly product releases. On the 17th of each month, new products will be made available for purchase for 24 hours only on the company’s Instagram, WeChat, Line, and Kakao profiles.

The monthly releases, designed by the fashion house’s chief creative officer Riccardo Tisci – called B Series – will range in scale and availability. The first drop occurred yesterday (October 17) and featured a limited-edition run of a unisex white T-shirt and jersey sweatshirt featuring Burberry’s new TB monogram in red.

For those wondering why these drops are taking place on the 17th, it is because 17 is Tisci’s lucky number. In addition to it being part of the designer’s Instagram handle (@riccardotisci17), he has made numerous references to the number throughout his career. Most recently was for his Burberry debut itself, which occurred on September 17 at 17:00.