Egyptian-born, Dubai-based designer and founder of Bambah, Maha Abdul Rasheed talks to MOJEH about her transition from eveningwear to beachwear, for her summer-inspired collection that we can finally show-off at the beach.
Beach clothes are my favourite thing to wear! I’m a beach girl at heart, and I look forward to summer just to be able to wear floral dresses and linen sets and kaftans. I also noticed that resort wear and beach wardrobes are now trending more than ever, and people are looking for elegant beach outfits to wear throughout summer.
We’ve used very soft fabrics (mainly cottons and linens), as it makes the pieces easy to wear, easy to travel with, and easy to care for. I wanted a relaxed, yet chic collection so our customers can feel very comfortable. The floral prints and basic solids can be easily dressed up or down, depending on the occasion and the destination.
We’ve maintained the same design aesthetic and spirit of the Bambah brand and just tweaked it to reflect the new direction. So our usual signature bows, flower crop-tops, ruffles and off-the-shoulder styles are carried over, yet adapted to fit well within a resort look and feel.
Bambah is primarily an occasionwear brand focusing more on eveningwear and glamorous gowns in a variety of silk fabrics and jacquards; this is a more casual approach showing a whole other side of the brand.
This collection is so versatile, and all the pieces take you from beach, to lunch, to dinner and everything in between. With such a curated selection of fun, easy-to-wear and affordable pieces, we’re hoping to open our doors to a different market and cater to a new kind of audience.
North Coast Beach in Alexandria, Egypt.
