Photography duo Mert Alas and Marcus Piggott capture an amalgamation of fashion and technology in an SS20 watch campaign that champions a back to business attitude
After months of loungewear and home office set-ups, you might be daunted by the thought of boardroom dressing — but a playful take on workwear and a series of Italian made timepieces might persuade you to step out of the leggings. Versace’s new SS20 watch campaign is here to do just that with a tech-driven landscape serving as an achingly cool backdrop for the house’s latest wristwear.
Centered around the power of the internet, the campaign channels Versace’s SS20 runway — think internet-breaking Jennifer Lopez dress part two — and features looks from the collection surrounded by futuristic holographic webpages. As models type Versace into the search bar, adorned in multi-colored dials set in sleek gold and silver tone cases, they become surrounded by the image of what they portrayed online — allowing screens to mirror the technology-driven time we live in.
A contemporary concept we can all relate to — after a lockdown period that consisted of connecting to the world through our screens — the campaign also brings us to the present day with ensembles set to shake up the office. Going back to work? Wear a simple black blouse with a colourful scarf and a bejewelled floral brooch, make a statement with power shoulders and accessorise with chunky gold jewellery, including an emblematic ‘V’ watch.
Not ready to leave the tie-dye trend at home? Layer the look under smarter silhouettes and pair it with a masculine two tone timepiece that dominates the wrist and draws attention away from your creative choice of top — confidently take it into the office, or save it for dress-down Thursday. Versace.com
