Working with Adidas has become a family affair
Kylie Jenner, the youngest member of the Kardashian-Jenner clan has followed in the footsteps of sister Kendall Jenner and brother-in-law Kanye West by announcing that she is the newest brand ambassador for Adidas.
Jenner will be the face of the new campaign for the Adidas Originals Falcon Dorf sneaker, which is a multi-coloured running shoe created in 1997 that recently came back into fashion. “I’ve always loved Adidas and it’s exciting now being part of the Originals family, especially for Falcon”, Kylie said in a press release. “As a life-long fan of the brand, Kylie embodies the bold spirit of Falcon and we are pleased to announce her as the face of the campaign,” the brand added.