Mojeh

Henry Jacques CEO Anne-Lise Cremona On Fragrances, Family And Finding Inspiration From The Middle East

Jan 01, 2024 | 8 min read

Anne-Lise Cremona, CEO of Henry Jacques, is carrying her father’s legacy into a new generation

With ten boutiques worldwide (and counting), a collection of innovative solid fragrances and the Maison’s first celebrity partnership, Anne-Lise Cremona, CEO of Henry Jacques, is carrying her father’s legacy into a new generation

The perfect fragrance can transport you to another time, another mindset, an alternate reality where all your dreams come true. Henry Cremona harnessed the power of perfume into Henry Jacques, a luxurious Maison creating bespoke concoctions focused on evoking emotions and treasured memories. Rare ingredients and time-honoured fragrance traditions saw Henry Jacques’s clients grow to crowds and numerous collections, resulting in the dawn of a new era for the Maison. Fast forward almost half a century and Anne-Lise Cremona, CEO of Henry Jacques, continues to weave together Henry Jacques’s history and the ever-evolving desires of modern clientele, all without losing the olfactory artistry — and family values — at its core. Anne-Lise speaks to MOJEH about the Maison’s latest milestones, including a fragrance-accessory hybrid and Henry Jacques’ first celebrity partnership.

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