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The Face-Sculpting Wellness Trends Taking Over TikTok

Apr 07, 2025 | 4 min read

Sometimes, skincare is as much about the ritual as the result

Some beauty hacks stick around for a reason. While we’ve seen countless skincare fads come and go, the obsession with sculpting, contouring, and de-puffing the face has only intensified. TikTok’s latest wellness wave is about merging ancient techniques with modern biohacking to redefine the way we approach facial structure.

From frozen cucumber rollers to mouth taping, these trends are making their way from niche wellness circles to mainstream skincare routines. But do they actually work? Here’s a breakdown of the most viral facial sculpting methods: 

Frozen Cucumber Rollers: Nature’s Answer to De-Puffing

The latest DIY hack making rounds on TikTok involves shaving down a cucumber, freezing it, and using it as a makeshift face roller. The concept isn’t entirely new - dermatologists have long praised cold therapy for reducing puffiness, tightening pores, and calming inflammation.

The cooling effect constricts blood vessels, temporarily reducing swelling, similar to an ice roller. Plus, cucumber contains antioxidants and silica, which hydrate and soothe the skin. But don’t expect a drastic lift - this is more about an immediate refresh rather than long-term sculpting.

Red Light Therapy Masks: The Trend That’s Here to Stay

Unlike quick-fix trends, red light therapy masks aren’t going anywhere. Used by dermatologists and A-listers alike, these masks emit low-level red and near-infrared light to boost collagen production, reduce inflammation, and improve skin elasticity.

Does it work? Research suggests yes. Multiple studies confirm that red light therapy can stimulate collagen, accelerate skin healing, and improve overall skin tone. Just be patient - results take weeks to show.

Mouth Taping: The Controversial Jawline Hack

Originally a sleep optimisation technique, mouth taping has now become a viral beauty trend. Taping your mouth shut while you sleep encourages nasal breathing, which - according to TikTok - leads to a more defined jawline.

Breathing through your nose engages the diaphragm properly, which some claim reduces puffiness and improves facial symmetry over time. However, experts warn that improper mouth taping can lead to discomfort or even breathing difficulties.

The benefits of nasal breathing are well-documented, but there’s no direct evidence proving mouth taping sculpts the jawline. Instead, it may help reduce morning puffiness by minimising fluid retention caused by open-mouth breathing.

Ice Facials: The Bella Hadid-Approved Morning Ritual

Dunking your face in an ice-cold bowl of water every morning is no longer reserved for backstage at Fashion Week. Bella Hadid and Irina Shayk swear by it - and TikTok is catching on.

It's scientifically backed. Ice constricts blood vessels, reducing puffiness, redness, and inflammation. It also tightens pores and gives a natural glow by boosting circulation. Unlike extreme ice baths, this is an easy, at-home hack with instant benefits.

Lymphatic Drainage Drops: Sculpting from the Inside Out

Lymphatic drainage massage has been a go-to for de-bloating the face, but now, people are turning to herbal lymphatic drainage drops to achieve the same effect internally. These drops, typically made from ingredients like red clover, burdock root, and cleavers, are said to support the body's natural detoxification process, reduce puffiness, and promote glowing skin.

While lymphatic health is crucial for fluid balance, there's limited scientific evidence proving these drops directly sculpt the face. However, improved circulation and detoxification may lead to a brighter, less puffy complexion.

Magnesium Oil: The Unexpected Skincare Hero

Traditionally used for muscle recovery and relaxation, magnesium oil is now finding its way into skincare routines. Advocates claim that it reduces inflammation, soothes tension in the jawline, and improves overall skin health.

While there’s limited evidence on its direct impact on facial sculpting, magnesium plays a key role in reducing stress-induced breakouts and improving skin texture. However, it can be irritating for sensitive skin, so a patch test is essential.

Probiotics: Beauty from the Inside Out

The gut-skin connection is one of the biggest wellness revelations of the past decade, and probiotics are leading the charge. From supplements to probiotic-infused skincare, these good bacteria are said to reduce inflammation, improve hydration, and even prevent acne flare-ups.

Studies show that a balanced gut microbiome can positively impact skin conditions like rosacea, acne, and eczema. While it may not “sculpt” your face, it certainly contributes to a healthier, more radiant complexion.