Mojeh

The Best Fragrance Launches Of September 2024

Sep 30, 2024 | 5 min read

Welcome new releases by Diptyque, Byredo and L'Artisan Parfumeur into your September rotation

September brings with it a season of change - temperatures begin to cool (and wardrobes transition to match), summer is but a distant memory and goals are set for the remainder of the year. One of the best parts about September, though, is the fragrance launches hitting shelves ahead of the new season. Switching-up your scent is one of the easiest ways to transition your mindset and prepare for autumn - let comforting cedarwood and sultry amber ease you into months of sweater weather. Still clinging to summer? If you live in the Middle East, where temperatures transition slightly slower, look to brighter scents infused with bergamot and floral notes. Here, MOJEH rounds-up the best fragrance launches of September 2024.

Virēre, Aesop

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As we approach cooler temperatures, recapture the bliss of cottaging and summer picnics in the countryside with notes of green tea, petitgrain, hay and cedarwood, brightened with a sprinkle of bergamot. Virēre derives from the Latin verb for ‘to be full of life’ and the upbeat fragrance encourages just that - wear it on alfresco lunches and poolside jaunts for a mood-boosting addition to your ensemble. Shop now

Emerald Musk, Carolina Herrera

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Available in the Middle East for the first time, Emerald Musk is part of the Herrera Confidential Collection - an opulent fragrance family inspired by Carolina Herrera's jewellery collection and personal memories. Pink pepper, leather, amber and musk echo the elegance of its inspiration and ensure a long-lasting sillage.

Patchouli Paris, Guerlain L’art & La Matière

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The mesmerising, seductive nature of the City of Light is captured in the latest addition to Guerlain’s exclusive L’art & La Matière fragrance collection, Patchouli Paris. The soul of Paris’ clubs, cabarets and music halls are evoked through patchouli and woody notes, while iris, vanilla, ambergris and musk revive memories of evening strolls along cobbled streets. Shop now

APOM, Maison Francis Kurkdjian

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Maison Francis Kurkdjian was founded in 2009 and, in the same year, APOM was released. What was then a two-fragrance collection (one for women, one for men) has now been reimagined by Francis Kurkdjian as one enigmatic scent. Marrying the musk, vanilla and amber of the original men’s fragrance with feminine notes of orange blossom, lavender and ylang-ylang, the newly launched APOM is the best of both worlds. Shop now

Hinoki & Cedarwood Cologne Intense, Jo Malone

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Don’t let the ‘cologne’ tag fool you - this deeply complex scent is unisex (and thank goodness for that). Inspired by the grounding ritual of forest bathing, cedarwood and an aromatic clean accord complement a Hinoki Wood heart - a wood that was once protected by Samurais and is harvested and processed by local artisans in a Japanese village. Shop now

La Boule d’Ambre, L’Artisan Parfumeur

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Not your typical fragrance, this conversation-starting diffuser releases the warmth of amber, patchouli, vanilla and tonka bean throughout the space, prepping your home for the cosy autumn months. First released in 1976, La Boule d’Ambre has been rereleased this year as part of the House’s La Maison collection and makes for the perfect addition to your decor. Shop now

Earth Elixir, LOEWE

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Combining Mother Nature’s most luxurious natural ingredients, namely truffle and oud, with pear, mimosa, violet and LOEWE’s own specially crafted accord, Earth Elixir is an intensified version of the original Earth fragrance from the House’s Botanical Rainbow collection. Shop now

Desert Dawn, Byredo

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A harmony of rose, cardamom, musk, papyrus and sandalwood make Byredo’s latest launch an autumn essential. Drawing on the majestic, raw beauty of desert landscapes and the dryness of sun-drenched dunes, Desert Dawn is at once intense, fresh and seductive. Shop now

The Dandy, Penhaligon’s

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Picture this: you’re in a dimly lit speakeasy, enveloped by a plush velvet sofa and swaying to the soothing sounds of a saxophonist. The Dandy’s notes of bergamot, patchouli, cedarwood and smoke bring the vision to life, transporting wearers to the roaring twenties, where rebellion and seduction intertwine. Shop now

Les Essences de Diptyque, Diptyque

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Consisting of five nature-inspired eaux de parfum, the Les Essences de Diptyque collection is an homage to natural treasures - coral, mother of pearl, bark, water lily and desert rose, to be specific. In-keeping with the Mother Nature theme, bottles are refillable and created from recyclable materials. Look to the black coffee-infused Bois Corsé for a woody, intense evening scent that lingers, and opt for Lilyphéa, a water lily-inspired fragrance that marries cardamom, violet and sweet vanilla, for day. Shop now