Dubai is getting a serious dose of glamour as SimiHaze Beauty brings its fabulous energy to the UAE with an iconic branded truck activation. Until 30 November, the dynamic beauty brand - known for its innovative products and bold aesthetics - will hit the streets with a fully-styled, mobile pop-up showcasing its best-selling products: Velvet Blur, Super Slick and Sunflush.
This unique pop-up activation is designed to connect directly with the beauty community, offering a mix of surprises, sneak peeks and immersive experiences. This week, the SimiHaze Beauty truck will make surprise appearances across Dubai, delivering an interactive experience that goes beyond beauty products. Visitors will have the chance to receive special gifts, discover the brand’s latest launches and snap Instagram-worthy moments.
This activation is a reflection of SimiHaze Beauty’s mission to make beauty accessible, inclusive and engaging. Known for celebrating individuality and self-expression, the brand’s latest effort reinforces its position as a trailblazer in the beauty industry.
Behind SimiHaze Beauty are founders Simi and Haze Khadra, Palestinian twin entrepreneurs who grew up surrounded by art, fashion, and music. Born in Saudi Arabia and raised between Riyadh, Dubai, London, and Los Angeles, the twins bring their global perspective to every aspect of their brand. Their diverse upbringing has shaped their unique, boundary-pushing approach to beauty and fashion, allowing them to blend different cultural influences seamlessly. From their DJ careers to their beauty empire, Simi and Haze are committed to empowering creativity and confidence through their products. Their brand celebrates self-expression, individuality, and the power of embracing one's true self in a constantly evolving world.
Beyond beauty, the duo are passionate humanitarians, working with organizations like the IRC, PCRF, and HEAL to make a difference in the lives of young people around the world. Their vision is to create a world where beauty inspires strength, individuality, purpose, and positive change, empowering future generations to embrace their true selves. Shop now
