Mojeh

Rihanna Stars In The New Dior J'Adore Short Film

Sep 06, 2024 | 2 min read

"She is an unclassifiable queen, a dazzling incarnation of triumphant femininity."

Rihanna's going for gold. Dior has unveiled its first short film starring Rihanna, the newest face of the House's iconic J'adore fragrance. Taking place in the Palace of Versailles, the film follows Rihanna as she transforms into an embodiment of the fragrance, casting aside her black coat in favour of an embroidered corset dress and stacked choker necklace - the latter is an homage to the golden neck of the J'adore bottle - as golden rays stream into the Hall of Mirrors. "Bathed in the gold of Versailles, she is an unclassifiable queen, a dazzling incarnation of triumphant femininity," reads the Dior statement. We would have to agree.

The film was directed by Steven Klein and (naturally) features a soundtrack by Rihanna herself; her chart-topping hit, Love on the Brain, is the perfect fit. The latest J'adore iteration, L'Or de J'adore, enhances the original concoction with notes of orange blossom, jasmine grandiflorum, ylang-ylang and rose centifolia absolutes.

Rihanna was announced as J'adore's new ambassador in June, taking over from Charlize Theron, who was the face of the fragrance for two decades. Shop now