The face of Dior cosmetics and fragrances since 2010, Natalie Portman returns for an all new lipstick
"What do women want when it comes to lipstick? Everything", says Peter Philips. The creative and image director of Dior’s makeup therefore came up with Rouge Dior Ultra Rouge. Combining ultra-long-lasting hold and intense hydration, its unique formula offers easy application and sensorial texture.
"We wanted to go even further with the idea of combining the two eternal opposites of staying power and comfort. Thanks to years of research and in-depth scientific studies, we managed, in fact, to identify a polymer which, when combined with a plant oil, offers both comfort and deep hydration, along with 12-hour wear. All without any tightening or drying sensation," explained Brigitte Noé, director of the Formulation Laboratories.
In celebration of the new range, which includes 26 lipsticks, 12 shades of lip ink liners and four nail polishes, MOJEH.com got an exclusive behind the scenes look at the filming of the campaign starring Natalie Portman. Directed by Gordon von Steiner and photographed by David Sims, Portman is a radiant presence for the camera, dressed simply in a red sweater. "She is an actress to her core, and yet these images reflect her confidence, her sensuality and her joie de vivre", said Philips.
