Maison Francis Kurkdjian is a name synonymous with the finest in fragrance. Its iconic Baccarat Rouge 540 perfume is arguably one of the most well-known fragrances in the beauty world and adored by celebrities including Olivia Rodrigo and Rihanna. For those really in the know, Maison Francis Kurkdjian's scents transcend TikTok trends and have been a staple in rotations since the House was founded in 2009.
In 2009, Maison Francis Kurkdjian released APOM, a pair of fragrances - one for women, one for men. Now, the House breathes new life into the emblematic fragrance, releasing an all-in-one genderless iteration. "I have the freedom to revisit my own legacy," says Francis Kurkdjian. "With the new APOM, I took the best of both: the feminine version's sunny sensuality and the masculine version's elegant addictiveness."
APOM builds upon the foundations of the original fragrance - lavender, orange blossom and amber - and modernises it through luminous, bright notes of neroli and ylang-ylang. The House's signature sultry sillage is achieved through vanilla and ambery notes, sinking into the comfort of white musks as the fragrance wears.
To accompany the news of APOM, Francis Kurkdjian partnered with filmmaker Cyril Teste for a short film that unravells the story of the fragrance. Shop now
