Huda Kattan, entrepreneur extraodinare and founder of Huda Beauty, celebrates her birthday every year with an Ube cake - a chiffon cake made of purple yam that originates from the Philippines. This year, Huda honours her birthday tradition with a collection of beauty favourites available in Ube's adorable lilac shade.
The limited-edition Easy Bake Loose Baking & Setting Powder in Ube Birthday Cake uses lilac and rose pigments to neutralise, blur and brighten the undereye, resulting in an instantly awakened complexion. The best-selling Faux Filler Lip Gloss gets an Ube makeover with UUU-Baby - a glassy, electric-lilac hue. Not only does the Faux Filler gloss look good, it does good, too. Collagen and Vitamin E derivatives add moisture while plumping and smoothing fine lines.
The collection is rounded-out with Blush Filter in Ube Cream. The viral liquid blush is a creamy, easy-to-blend formula that glides on like a dream and doesn't lift foundation. The new Ube-inspired hue makes it all the more delicious. Launches on 10 January
