WORD OF MOUTH

Dior's paying lip service to its die-hard beauty followers this summer, with an all-new collection of Lip Tattoo lipsticks.

Rebooting the original formula to give each lipstick more staying power (12 hours), longer-lasting hydration (six hours) and four new earthy Wild Tones (in Dune, Rose, Sienna and Brown), it's the kind of sensible sun application we like.

With Bella Hadid fronting the campaign with the words 'I dare you' lingering long after the campaign video has finished, this is rule-defying make-up for 'the girl with the Dior tattoo'.