As a region, it is no secret that we love beauty. In 2016 alone the UAE spent $2.1 billion on products to make us look and feel great - $400 million of that on colour cosmetics and $300 million on skincare - and the number is expected to increase to an impressive $2.7 billion by 2020 – that’s a lot of product. To help us Middle Eastern beauty enthusiasts hit this target spend, Makeup Lab has opened its fourth store at La Mer Dubai in Jumeirah, offering a roster of cult beauty brands that aren’t available anywhere else in the region. Names like theBalm, W7, Graftobian, Cailyn, DR Paw Paw Original, Sacha and Kuwait-born beauty brand K7L sit pretty on the boutique’s shelves with expert makeup artists on hand to guide you through choosing the best products for you.
Here are MOJEH’s picks of the cult beauty brands to know now:
