Reality TV, fragrances, shapewear, makeup and now skincare - Kim Kardashian is a busy woman. The reality star took to Instagram - where else? - to announce the news of her skincare line, SKKN By Kim. "I'm excited to finally introduce you to SKKN By Kim, a rejuvenating nine-product skincare ritual that I have developed from start to finish," shared the entrepreneur. "You will experience refillable packaging and clean, science-backed ingredients designed to nourish all skin types, tones and textures at all stages of maturity. I created this line so that everyone can feel confident in their skin and I can't wait to finally be able to share it with you."
Both KKW Fragrance and KKW Beauty were shuttered last year with speculations of a rebrand, therefore the launch of a new venture is hardly a surprise. So, what can we expect? The luxurious, nine-product range covers the entire skincare ritual from cleanser, toner and exfoliator to creams and face oils. Each of the products has been formulated alongside celebrity facialist Joanna Czech and harnesses the expertise of dermatologists that have helped Kim navigate her psoriasis diagnosis. "Every bottle from my new line is filled with the knowledge I have accumulated along the way," she explains.
If you're among Kim's 314 million Instagram followers, you have likely seen inside her minimalist home - in fact, it spurred countless memes as some joked the neutral interiors resembled a museum. SKKN By Kim mirrors this minimalism with architecture-inspired packaging that will take pride of place on any enthusiast's countertop thanks to its cement grey, sand and olive colourways. "I've always dreamed of having a product that I can have the whole line-up in my bathroom or guest bathrooms... products that people feel like they want out on their counter rather than hidden in the drawers," explained Kim. In addition, each product is refillable to reduce waste as much as possible. SKKN By Kim launches on 21 June and, if her previous ventures are anything to go by, we predict a sellout. Join the waitlist
