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8 New Beauty Launches To Add To Your Cart This Month

Oct 25, 2024 | 4 min read

From Milk Makeup's viral tint in brand-new shades to a beloved Byredo fragrance revamped in honour of a special anniversary, this month's beauty buys are reinventing the classics

Mojave Ghost Absolu de Parfum, Byredo

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Image courtesy of Byredo

A rarer, intensified iteration of Byredo’s best-selling Mojave Ghost fragrance, this elixir captures the wildness of nature through ambrette, Jamaican naseberry, sandalwood and violet, sprinkled with crisp magnolia. Released as part of the scent’s 10-year anniversary retrospective and presented in a brand-new bottle, this fifth and final chapter could be the best yet. Shop now 

Cooling Water Jelly Tint, Milk Makeup

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Image courtesy of Milk Makeup

The blush that launched a thousand TikToks, Milk Makeup’s innovative - and adorable - jelly lip and cheek tints are now available in two brand-new shades. Fizz and Fresh, soft peach and pink shades respectively, are perfect for layering thanks to their buildable formula and natural-looking pigment. Simply glide the bouncy, jelly-like stick across your skin for a cooling and colourful finish. Delicious. Shop now 

Bond Shaper Curling Treatment, Olaplex

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Image courtesy of Olaplex

Achieve the salon-fresh look without leaving your home thanks to Olaplex’s latest innovation. A 3-step solution for stronger curls, the Bond Shaper treatment requires no heat to relink and repair broken bonds. The silicon-free, vegan formula is designed for all curl types and provides up to 15 washes of curl longevity and 72 hours of frizz control, all without leaving residue behind. Shop now 

Hypnôse Drama Mascara, Lancôme

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Image courtesy of Lancôme

While Lancôme may have once been synonymous with your mother’s makeup bag, its renaissance has proven why Lancôme products continue to be a staple. Case in point? The Hypnôse mascara. A favourite for more than five decades, the best-seller has been revamped with a darker, more pigmented formula that promises 17 times more volume and 24-hour wear. Shop now 

Super Slick Lip Balm, SimiHaze Beauty

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Image courtesy of SimiHaze Beauty

SimiHaze Beauty’s Super Slick Lip Balm is beloved as a pocket-friendly product that fits in every purse. The downside? We just can’t get enough. Thankfully, the brand has launched full-size editions of its best-selling shades - namely Breeze, Cherry and Dune. Opt for one swipe if you’re looking for sheer coverage, or build it up if you prefer a stronger impact. Shop now 

Dramatique Mega Lip Pencils, Pat McGrath Labs

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Image courtesy of Pat McGrath Labs

Pat McGrath Labs’ Mega Lip Pencils feature an ultra-slim tip and intense colour payoff, allowing them to be used for definition or as an all-over lip colour. With twelve shades to play with (many of which can be layered for a multi-dimensional look), there’s a colour for every occasion. Shop now 

Volumising Tinted Brow Gel, Anastasia Beverly Hills

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Image courtesy of Anastasia Beverly Hills

Master the art of the effortless brow with the latest from the experts at Anastasia Beverly Hills. The lightweight formula adds a subtle, fluffy definition to brows in seconds without the dreaded crunch often found in sub-par products. Plus, its waterproof, long-lasting finish means you don’t have to worry about topping up throughout the day. Available in nine shades (pigmented enough to cover patches, colour inconsistencies and grey hairs), you’ll achieve flawless brows in a flash. Shop now 

Hydro Grip + Glow Primer, Milk Makeup 

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Image Courtesy of Milk Makeup

Makeup enthusiasts are familiar with the feeling of disappointment that comes with adoring viral beauty products. One of the hardest products to snag is Milk Makeup’s Hydro Grip Primer and now, the brand has released a new iteration that is sure to sell out. Infused with light-reflecting pearls for a golden glow, the primer promises to prolong foundation wear for twelve hours while hyaluronic acid, niacinamide and aloe water provide all-day hydration. Shop now