The beauty game is shifting, and it’s about time. Arab and Middle Eastern icons are stepping onto the world stage, redefining beauty far beyond the Western mould. For many Middle Eastern women, this shift isn’t just about new faces in the spotlight; it’s about seeing their own features, cultures and stories reflected back at them. This evolution challenges years of narrow beauty standards and shows that beauty comes in countless forms and faces, helping women everywhere feel seen, confident and proud. Research highlights that growing up with role models who share similar features can have a positive impact on self-esteem and body image. According to a study published in the Journal of Adolescent Health, children who see themselves represented in media are more likely to develop a positive self-image and sense of belonging.
Celebrities like Lebanese-Mexican actress Salma Hayek and half-Lebanese pop icon Shakira are celebrated globally for their beauty and talent. However, their Middle Eastern heritage is often overlooked, which adds a deeper layer of significance. For Middle Eastern women, seeing stars with shared roots sends a powerful message: beauty isn’t confined to one cultural ideal. By embracing their heritage and thriving in Western spaces, these icons empower Arab and Middle Eastern women to feel proud and unapologetically beautiful in their own skin. A 2021 survey by Dove found that 71% of women globally feel represented when they see people with similar features to theirs in the media, emphasising the importance of representation.
In search of answers, we asked MOJEH readers how they feel about representation in beauty. Araz, who is of Lebanese and Armenian descent, shares her reflections: 'When I was younger, I wanted the European look. Finding out that Shakira was also half Lebanese made her my idol. Salma Hayek’s embrace of her curves made me feel proud of my body shape.'"
Historically, Eurocentric beauty standards have favoured lighter skin, narrow features and Western grooming. However, research indicates that perceptions are changing: a recent study by the Pew Research Center found that 72% of Millennials and Gen Z prefer diverse representations of beauty in media and fashion. Additionally, Arab and Middle Eastern representation in global beauty markets has surged, with the Middle Eastern beauty industry expected to reach $32.2 billion by 2026, partly driven by icons who resonate with the region’s aesthetics.
Palestinian-American models Gigi and Bella Hadid exemplify a blend of Middle Eastern and Western aesthetics on global runways, showcasing that beauty encompasses diverse looks and backgrounds. Zahra, a young Middle Eastern woman, observes, “It’s nice to see Middle Eastern stars in the public eye - the representation is amazing. But sometimes it seems only a certain look is celebrated. If you don’t fit that, you can feel left out. In dating, it sometimes feels like people’s interest is based more on seeing me as ‘exotic’ rather than for who I am. This kind of attention, tied to media portrayals, can feel like they’re attracted to a stereotype rather than actually seeing me.”
While this attention can sometimes be appreciated, its complexity can be challenging. Yet, rising stars like Palestinian-Chilean singer Elyanna are breaking barriers in music, fashion, and cultural avenues. The younger generation now sees Middle Eastern women being valued for their talent, looks and culture, not solely for their heritage. Elyanna’s recent collaboration with Coldplay on the song We Pray and her performances on renowned platforms like Saturday Night Live highlight this shift.
British-Algerian Mina told MOJEH, “Seeing celebrities who share my heritage makes me feel seen. It’s a beauty standard I can relate to and express through fashion.”
For many Middle Eastern women, these celebrities serve as powerful role models, demonstrating that beauty is enriched by diversity. Women who embody both Arab and Western cultures present a new standard that validates unique identities.
The rising prominence of Arab music in the mainstream is making a significant impact on cultural representation and acceptance. Artists like Nancy Ajram, a renowned figure in the Arabic music scene, are gaining recognition in Western markets. Her hit song Ya Tabtab Wa Dallaa showcases her infectious pop melodies, celebrating Arab culture while challenging stereotypes and highlighting the richness of Middle Eastern music.
Moreover, other Arab icons are proudly celebrating their heritage. Beauty mogul Huda Kattan, with her Iraqi roots, has built a makeup empire around looks that honour Middle Eastern aesthetics. Her brand, along with actress Yasmine Al Massri’s outspoken pride in her Lebanese heritage, redefines beauty to include Arab features—dark eyes, olive skin and bold brows—encouraging Middle Eastern women to feel represented without conforming to Western ideals.
Nour from Egypt expressed to MOJEH how being Arab has become a source of pride: "I never imagined I'd be in my twenties, feeling so confident about my appearance and heritage. Artists like Zeina and DJs such as Nooriyah are not only making strides in the music scene, but they're also showcasing how exciting it is to be Middle Eastern and the importance of self-acceptance." Reflecting on her journey, Lebanese-Egyptian singer Zeina shared on Instagram, “The little Arab girl in me, who was once shy about her culture, is now so happy.” This sentiment captures the cultural shift as Arab artists inspire a new generation to embrace their identities wholeheartedly.
The visibility of Arab and Middle Eastern women in Western media creates a mirror, providing a new standard for admiration. Yet, some icons’ Middle Eastern roots are often downplayed. While stars like Shakira and Salma Hayek are celebrated, their Arab heritage is rarely acknowledged, missing an opportunity to honour the cultural richness they bring. This erasure can be disheartening for fans who identify with their heritage and wish to see it fully recognised.
Nihad, from Iraq, says, “Times are changing, but people's perceptions of Middle Eastern women still need to evolve. Whenever I’ve told my Western friends that Shakira is also Arab, they insist she isn’t, despite it being quite obvious. I always wonder, why? What's wrong with her representing the Arab community too? And, why is it so surprising?”
As these icons continue breaking barriers, they pave the way for a more inclusive global beauty landscape. Their presence in the spotlight signals a positive shift towards greater inclusivity, encouraging young women to embrace their heritage and unique beauty. For older generations who didn’t grow up with as much diversity in the media, this shift provides a valuable opportunity to see themselves represented and admired. It’s not too late for anyone to connect with icons who reflect their identities, creating a sense of belonging and empowerment across all ages.
