The fabled French fashion house has launched a new line of lipsticks under the guise of Hollywood's sweetheart, Jennifer Lawrence.
First launched in 2001, Dior Addict Lipstick has been the product of choice for beauty enthusiasts the world over. Its high-shine formula in easy-to-wear shades makes it one of the most versatile lipsticks on the market. Dior Addict has become synonymous with the ultimate Dior woman - a creature of sophistication and modernity that reflects the current status quo of the house's creative director, Raf Simons.
The range includes 45 new and reimagined shades available in three distinct finishes - pure colour, shimmering and pearlescent. The revamped Dior Addict also boasts a new formulation that features a Hydra-Gel Topcoat (the first of its kind) and a Triple Oil Complex (comfortory oil, protective oil and sensory oil) to promote shinier, hydrated lips. Alongside the lip range are four nail lacquers, designed to be interchangeable with the Dior Addict Fluid Sticks in shades of electric orange, intense plum, luminous beige and daring red, and formulated with a Dior Gel Coat, a top coat with a colour-sculpting gel effect.
Earlier this May, Dior announced that Oscar-winning actress, Jennifer Lawrence, would be the face of their latest beauty campaign for Dior Addict Lipstick. As Dior's modern muse, Lawrence embraces the brand's avant-garde spirit, captured here wearing the lipstick shade ‘Be Dior’, by photographer Craig McDean in collaboration with Peter Philips.
Dior Addict is available worldwide this September.
