Summer is the time to be creative with your beauty, from maximalist nails in neon brights to artistic lids in clashing colours — this is the season to be bold and daring. But if you’re currently in the day-to-day nude territory, and not quite ready for the zing of yellow liner or a tangerine lip, then a touch of pastel purple could be the trend to try.
Whether you take your cues from Balmain and wear a sweet lilac along your lower lash line or opt for the lightest of lavenders like the models at Alice + Olivia, a pop of purple-tinged colour can add a hint of romance to your summertime beauty with its soft-yet-striking appeal.
Invest in a palette packed with hues of violet, periwinkle and plum and don’t be afraid to blend in brighter pinks, subtle blues and splash of mint, if you want to make a statement. If pastels feel too pretty, toughen up the look with smokey shades that offset pale purples or glam it up with hint of shimmer like Brandon Maxwell and think outside of the lids — aka Peter Pilotto’s mauve brows that offer a creative take on the trend.
Our top tips? Purple lids can be punchy, so keep the rest of your make-up clean and natural, and let your locks roam free. You can even ditch your mascara and elevate your lilac eyes with bare lashes that channel effortless summer beauty.
