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How To Welcome In 2019 As A Platinum Blonde Like Khloe Kardashian

Jan 01, 2019 | 3 min read

Life on the lighter side

Life on the lighter side

If there was ever a time to make a fresh star with a bright new hair colour it would be the new year, and it appears Khloe Kardashian got the memo as earlier this month the Keeping up with Kardashians star dyed her usual golden blonde locks with shadowed roots platinum blonde.

Redken celebrity colourist, Tracey Cunningham, was responsible for Kardashian’s transformation, which she called a "last-minute hair idea" on Instagram. According to Cunningham, despite her famous client's hair being bleached already, the process still took four hours to complete and involved an extensive process of layering various highlights on different sections of Khloe’s hair, from roots to ends, in order to achieve the icy shade.

First Cunningham highlighted all the brown in Kardashian's hair to lift her existing colour using Redken Flashlift and Olaplex. Then she added more highlights to the blonde section, leaving a tiny bit of Khloé's dark roots on show. She finished with a gloss, painting from the roots and pouring it over the hair.

While platinum blonde locks are totally on trend for winter, the colour does come with its fair share of work. So if you’re thinking about taking the plunge, here’s a few things you should consider first.

Be prepared to spend time and money

Damage to your hair is inevitable

Your hair care regimen will change