Go On An Olfactory Journey At The Dior Toile de Jouy Pop Up

Thursday

04

February 2021


Toile de Jouy has been a familiar motif at the house of Dior ever since Christian Dior opened his first store on 30 Avenue Montaigne back in 1947, revisited over the years by the likes of John Galliano, Gianfranco Ferré, and more recently Maria Grazia Chiuri, to name just a few. Now, Dior has launched a limited-edition Toile de Jouy fragrance collection in exquisitely illustrated packaging, and its even got its very own pop up boutique at the Dubai Mall.

Comprising three of the brand’s classic fragrances, there’s Lucky – a fresh aroma featuring lily-of-the-valley that comes housed in an all-green container to match the color of the formula; Gris Dior, an expression of the classic Dior grey hue; and Oud Ispahan, a dreamy blend of smoky wood and unusually spicy rose, which have all been given a spectacular make over.

Concocted by Dior Perfumer-Creator François Demachy, the collection is now on display at the new Maison Christian Dior pop up at the Bloomingdale’s Atrium, which is stunningly inspired by the romance of Parisian architecture and Art de Vivre. Here, experts of the house will navigate you through the Toile de Jouy fragrance collections, giving us a dopamine-raising boost at a time when we need it most. It’s only running until February 6th though, so you’ll need to be quick.

INFO: The Toile de Jouy Maison Christian Dior pop at the Bloomingdale’s Atrium, Dubai Mall, runs until February 6th

Read Next: Dior Haute Couture: A History Of Superstition

Feb 21st
Feb 14th
jotun paint
Jan 25th
l'objet decor
Jan 13th
isabel marant net a porter animal crossing
Jan 11th
Chanel Cruise 21
Jan 06th
pottery barn throw
Jan 03rd
Valentino 2021
Dec 23rd
Dec 22nd
Dec 01st
Nov 22nd
Nov 05th
Nov 02nd
Oct 28th
Oct 26th
Oct 22nd
hair pieces
Oct 05th
chanel 19
Sep 28th
Sep 24th
happy diamonds
Sep 21st