After working in the beauty industry as a cosmetologist for more than 10 years, I reached the point where I became very educated on cosmetic products, ingredients and their impact on the human body, in particular on the female body. There are many ingredients, which impact on women’s hormonal systems, and due to the content of toxins they make the skin age faster. At that time, I had my twin girls, felt a bit tired and started looking for quality products for my skin. I was overwhelmed by all the amazing brands and products that existed in the market and paid careful attention to each product they produced, used amazing natural and organic ingredients of high quality. Most of these brands were quite popular in their respective regions in Europe, North America and Australia, but they were not available in the UAE yet. This is when I set up a distribution company Wellness United Inc in order to supply the local market with such amazing products. A year and a half later, I launched Balmessence.
You can often see claims on cosmetic products packaging like “made with natural ingredients” and “organic ingredients." However, you need to look at the whole list of ingredients and see the number of such natural ingredients compared to other ingredients. Many brands want to highlight for consumers that they are not just claiming using some natural and organic ingredients, but they are certified “natural” or “certified” organic, which means they don’t contain toxic ingredients. So, they pass through tests and certification process, and then obtain the right to place the logo of BDIH, ECOCERT, NATRURE or COSMOS, for example. These are the logos of international natural and organic certification bodies.
At Balmessence we understand, that for a brand it is not easy to obtain such certification, because of big costs involved, and there are so many brands with small production and limited capital, they prefer better to invest in good ingredients and packaging, rather than large production, so we evaluate such brands, look at their philosophy, how ethical they are, if they try to at least to minimize the use of toxic ingredients and preservatives, as it is always ongoing process. It is not easy to produce a 100% natural or 100% organic product. We evaluate the brands and the product, and even if they still have a healthy dose of chemical preservatives, but use about 70-80% of natural and organic ingredients, we take such brands on board. And of course you will find many brands certified “natural” or “organic” on our site.
