Don’t Wait for Next Season to Try SS20’s Hottest Beauty Trends

2 min read
Max Mara spring/summer 2020 show
MAX MARA SS20

Whether it’s a bold mulberry lip, a dusting of periwinkle glitter around the eyes, or a brooding burgundy-shaded shadow which packs a glamorously gothic-style punch – beauty looks seemed to take inspiration from the 90s for SS20.

From Max Mara’s magnificently impactful spies courting Wednesday Adams braids and a fierce lip, to House Of Holland’s Bowie inspired disco look, purple reigned on the runways for next season.

SS20 BEAUTY

HOUSE OF HOLLAND SS20

MAC’s Global Senior Artist Dominic Skinner took to Instagram to share House of Holland’s disco inspired make-up where models eyes were illuminated with glitter. He applied MAC Studio Fix Foundation stick to the skin, then used the MAC Designer Art Liberty Eye Shadow Palette and on the eyes, before pressing on a smattering of Purple Hologram Glitter.

SS20 BEAUTY

ANTONIO MARRAS SS20

At Antonio Marras eyes were also dramatically accentuated with berry red eye shadow and red liner being drawn out to the edge of the brow.

SS20 BEAUTY

MAX MARA SS20

Killing Eve’s Villanelle was cited as inspiration at Max Mara where Gigi, Bella, Kaia and Joan all stormed the runway with clean and fresh skin and precise berry purple lips – a look created by maestro Tom Pecheux.

SS20 BEAUTY

RICK OWENS SS20

At Rick Owens models were given shimmery purple lips and coordinating eye shadow was swept all the way up to the brow. Subtlety is definitely not on the cards next season.

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  • Words by Elaine Lloyd-Jones
  • Images: Gorunway