Born into a country of contradictions, where chemical straightening is met with a burgeoning natural beauty market, Marco de Biaggi is the owner of what is regularly referred to as one of the world’s best hair salons, MG Hair Design, Sao Paulo. Here, we talk to the hair stylist - who is known for transforming the tresses of notables including Carolina Herrera and Athina Onassis - about Brazil’s current hair trends and the best way to naturally condition.
What are the main hair trends happening among Brazilian women at the moment?
In previous years Brazilian women chemically straightened their hair with the infamous Brazilian Blowout, then a trend emerged for a softer, ‘surf style’ that was wavy rather than curly with multi-tonal highlights. In recent years there has been a backlash against the keratin, straightened look, which has also been reflected globally. Brazilian women tend to work with their natural texture now, whether that be curly, wavy or straight.
In recent years there has been a backlash against the keratin, straightened look, which has also been reflected globally
Marco di Biaggi
How about colour trends?
In a country full of brunettes, blonde hair colour hair helps the Brazilian woman to stand out against the crowd. Most women request a light blonde shade like Gisele.
And how do you achieve this colour without it looking too artificial?
For a more natural, ‘beachy’ effect, I blend two different shades of blonde. This achieves a more lived-in, sun-kissed look.
How do Brazilian women keep their hair in great condition?
They use coconut oil for almost everything when it comes to beauty, from haircare to body oil. When they go to sleep at night, Brazilian women take a few drops of coconut oil and rub it into the ends of the hair. When they wake up the hair feels softer and is deeply conditioned.
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