Piaget has long demonstrated an unwavering commitment to the arts. The luxury Swiss Maison continues to bush boundaries with its innovative timepieces and glittering jewellery. Therefore, it makes sense for the brand to exhibit its latest highly anticipated collection, entitled Sunny Side of Life, at this year’s Art Dubai.
From March 15th to 18th, Piaget returns to the annual international art fair for its second consecutive year and, by doing so, will present Sunny Side of Life for the first time in the region. Sky-blue sapphires, sunshine-yellow diamonds and intricate gold designs reinforce the creative pioneer’s already sterling reputation as an industry innovator.
Sunny Side of Life’s aesthetic is a lavish celebration of joy and happiness, and thus few places in the world embody the collection’s carefree, lighthearted spirit as scrupulously as Dubai. “With its endless sun and its boundless energy, Dubai has become a formidable arbiter of style and emerging trends, a place like no other where life is to be enjoyed to the fullest under the warm sun,” says Chabi Nouri, Piaget’s CEO.
“In fact, Dubai welcomed Piaget during the 1960s as one of the first watchmaker-jewellers to establish itself in the region,” reveals Nouri, “with its daring and unconventional creations. Perhaps an early sign of a shared passion for creativity, innovation, audacity and that unmistakable joie-de-vivre that Piaget is showcasing through the Sunny Side of Life at Art Dubai.”
The Maison’s partnership with Art Dubai is Piaget’s latest chapter in a long tradition of breaking new ground in the art world. The artisan has already enjoyed several remarkable collaborations with artists that include Salvador Dalí and Andy Warhol. “We’re thrilled to be able to bring a new expression of Piaget’s artistry to a city that recognises the appeal of unbridled imagination,” reaffirms Nouri. “Dubai is a place where the sky is the limit, where everything and anything becomes possible.”