Jacquemus Holiday Campaign. Photo: Courtesy Jacquemus.
The French brand is looking to expand its presence in the Middle East with it’s newly launched site Jacquemus.ae.
The iconic French fashion house, founded in 2009 by Simon Porte Jacquemus, has unveiled its much-anticipated UAE website today, marking a significant step in strengthening its ties with the Middle East. Over the past couple of years, Jacquemus has captivated the global fashion scene with its innovative designs, including micro-bags, raffia totes, avant-garde shoes, asymmetrical tops, and fringed dresses.
Jacquemus Holiday Campaign. Photo: Courtesy Jacquemus.
This inaugural venture into the Arab market has been made possible through a strategic partnership with the Chalhoub Group. Jacquemus kicks off its UAE journey with the launch of its holiday collection, titled “Guirlande,” which offers festive reinterpretations of the brand’s iconic bags and silhouettes, such as Le Bambino and Le Chiquito.
Photo: Courtesy Jacquemus.
Bastien Daguzan, President and CEO of Jacquemus, expressed his enthusiasm by stating that this marks just the beginning of “a bigger partnership in the region.” In addition to the exclusive holiday capsule collections and a dedicated kids’ range, the website will feature the brand’s full range of ready-to-wear clothing for both men and women, accessories, footwear, and unique lifestyle objects.
In addition to his chic flair, Jacquemus has also garnered acclaim for his inclusive campaigns. Notably, in 2021, the French designer collaborated with models such as Imaan Hammam, Nora Attal, and Malika El-Maslouhi.
Photo: Courtesy Jacquemus.
