Paris fashion: Haute and happening!
Paris fashion has always been the very ‘hautest’ of haute couture. The birth of modern day couture was in Paris in the 1860s, but Paris fashion did not begin then; Paris had been at the heart of fashion for a long time before that as well. In Paris, fashion has been an important industry since the seventeenth century. The ascent to eminence of French or Paris fashion is largely because of the creation of the fashion press in the early 1670s, transforming the fashion industry by promoting designs to the masses outside the French court, and by increasing the popularity of fashion ‘seasons’ and changing styles.
Paris fashion also dominated the high fashion world through the establishment of the great couturier houses, starting with Charles Frederick Worth – the first to set up a modern Parisian couture house, fashion media (as fashion magazine Vogue was founded in 1892) and finally, fashion shows. Other fashion houses like that of Jacques Doucet, Chanel, Jeanne Paquin, Elsa Schiaparelli, Paul Poiret, and Balenciaga followed their way into Paris fashion. Through the early 20th century, all high fashion practically originated through Paris fashion.
The time frame between the two World Wars is considered the Golden Age of Paris fashion. Modernity in all walks of life had set in, and there were many cultural changes as well. It was a time for change and reformation and Paris fashion thrived. With clients for Paris fashion changing from royalty to heiresses, film actresses, and wealthy industrialist’s wives and daughters, Paris fashion showed creativity and innovation through the designs of the crème de la crème of design talent. Thereafter, World War II came along, bringing with it a drastic, austere effect on Paris fashion.
After the war, Paris fashion had already started losing its popularity as mass-production slowly took over as the new fashion norm. Fashion was no longer only for the ‘higher strata’ of society, and a new authority – the masses – took over to further the threat to the dictatorship of couture, especially that of Paris fashion. The new age of fashion began with high street brands becoming more popular, as access to fashion became more widespread. Paris fashion no longer had the status of being the only forerunner in fashion.
However, Paris fashion still has not lost its undeniable importance in the fashion world. It is still amongst the fashion capitals of the globe and many Paris fashion houses from the yesteryears remain, though giving in to modern day demands in some ways. Paris fashion can still boast of awe-inducing fashion houses like Chanel, Dior, Balmain, Givenchy, Louis Vuitton, Chloe, etc. Designer Yves Saint Laurent was the one who broke the high fashion norm of Paris fashion and launched a prêt-a-porter or ready-to-wear line in 1966. As a result, Paris fashion moved onto the it’s next phase, namely the popularisation of marketing and mass manufacturing.
Many designers from around the world like Karl Lagerfeld of Germany, John Galliano and Alexander McQueen of the UK and Marc Jacobs from the US amongst others have come to launch stunninglt successful careers through Paris fashion. Paris fashioncontinues to celebrate it’s prominence in the fashion industry, albeit now sharing the spotlight with other fashion capitals. YetParis fashion as ever, is known for its creativity and innovation.
Paris fashion is documented in all it’s glorious dimensions at MOJEH. MOJEH showcases top designers of the world, which more often than not include Paris fashion designers as well as trends that rule the world of style, which many-a-time originate from Paris fashion.