Founder of the leading label ‘All Things Mochi’ and featured philanthropist in this month’s MOJEH, Ayah Tabari answers our questions on beauty, fashion and inspiration.
Photographed by Sarvenaz Hashtroudi
How would you describe your look?
Quirky but sophisticated.
What are your go-to fashion pieces?
That’s a bit of a tricky question. But it usually depends on a combination of my mood and the occasion. For example if I wanted to look a bit more risqué I’d wear an ultra-fitting pencil skirt, but for a day at the beach a Mochi Hungary Off-The-Shoulder dress is fantastic. I am also a shoe fanatic and think heels add beauty to any outfit.
What is your beauty regimen to combat the Middle Eastern sun?
I actually try not to go in the sun too much but make sure I am always wearing BB cream on a daily basis and stay away from hair coloring unless absolutely necessary. Hair moisturizing treatments are also on the top of my list and keep my hair hydrated during the summer.
Tell us about your daytime beauty go-to look.
If it’s a day at the office, perfectly styled hair, eyeliner and mascara work wonderfully. However, if there is an event or interview, I normally add a pop of color with my favorite lipstick.
What would we find in your beauty bag?
About 100 different lipsticks, I am obsessed! Guerlain bronzer, a good eyeliner and mascara.
Describe the ‘All Things Mochi’ woman.
The ‘All Things Mochi’ woman is strong, stylish, independent and sophisticated. Through Mochi, I aim to help her empower her sense of confidence, happiness and achievement.
Where do you find your personal style inspiration?
From a variety of sources, the first and foremost being my mother. I think that is where my desire for fashion really started! I used to spend hours as a child dressing up in her beautiful things, and I suppose it left a lasting impression on me. Another definitive form of style inspiration would be the wonder of emerging labels, unique unheard of names that I often source during my travels.
How have your surroundings inspired you?
Studying in Europe and growing up in the Middle East, which is a melting pot of cultures, has definitely impacted my sense of quirkiness. The sophistication and beauty of Middle Eastern women is a constant inspiration.
What are your must-haves for your weekend wardrobe?
Mochi, of course. I don’t go anywhere without something Mochi. I usually pair my Mochi with a cute sundress or staple pair of denim shorts.
Travel plans for this summer?
Thinking about it makes me super excited. I am going to Berlin for my best friend’s hen party. Then with my family to Marbella and the Amalfi Coast. Finally, at the end of the summer I start travelling with Mochi for fashion week.
Tell us about your travel essentials?
Aloe Vera after sun, it’s the best. A good pair of shorts, a straw sun hat, the Mochi Goa Bag, a white tee and definitely the Mochi Thailand Lulu Crop.
