The Power of Three

Rule of Thirds – ‘Also known as the Golden Mean, Phi or Divine Proportion, this law was made famous by Leonardo Fibonacci around 1200 A.D. He noticed that there was an absolute ratio that appears often throughout nature, a sort of design that is universally efficient in living things and pleasing to the human eye. Hence, the ‘divine proportion’ nickname that abides by the ‘Rule of Thirds.’ – James Brandon. Designer Clare Pardoe created every piece within Phioro’s Phi Collection to symbolize the Golden Ratio – Rule of Thirds. They say the best things come in threes…